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Founder Brian Frank grew up in a household where refined sugar and processed foods rarely made it to the table. That attitude still shapes the products today.

Built for long efforts

The products are made for rides, races, and training sessions of several hours, and less for short, hard sessions.

Complex carbohydrates instead of simple sugar

Hammer largely avoids simple sugar in its energy products and relies on longer-chain carbohydrates. The idea behind it: a more even energy release, without the crash that follows a blood sugar spike. You can taste it, too. The gels are much less sweet than most others.

What sets Hammer Nutrition apart?

Energy products and electrolytes are designed as a system and matched to each other. At Bobshop, you can get electrolytes as effervescent tablets, among other forms. The tablet dissolves in drinking water, so fluid and minerals come together.