Bobshop is one of Germany's best online shops for cycling gear for the 10th time in a row!
It's official: in the major online shop comparison by DISQ and ntv, Bobshop is once again right at the top of the podium! A total of 14 strong retailers in our industry competed against each other, and in the end we were delighted to once again receive the award for number 1!
The fifth overall win since 2016
The award was presented on 1 September 2026 at the Bertelsmann Representative Office in Berlin – accepted by Anne Nanni and Angelo Nanni, Managing Directors and shareholders of Bobshop. This marks our fifth overall win since 2016 (after 2016, 2017, 2020 and 2021).
There's no coincidence behind it – it's what you experience with us every day: a great online shop, a large, high-quality selection of brands that delights every cyclist and cycling enthusiast, fast answers in live chat, parcels that arrive on time and well packaged, and a team that takes cycling just as seriously as you do. The fact that your vote has now officially confirmed this makes us happy and, honestly, also a little proud.
How the comparison works
The German Institute for Service Quality (DISQ), together with ntv, compared 14 online shops in the bicycles & bicycle accessories category – even though we don't sell bicycles ourselves and instead specialise entirely in cycling apparel, protective gear and accessories, Bobshop is counted in this DISQ category. Seven categories were assessed:
- Price-performance ratio
- Range
- Customer service
- Website/app
- Shipping and returns
- Order and payment terms
- Recommendation
Result: 80.8 out of 100 points. This secures Bobshop 1st place ahead of Fahrrad-XXL.de (80.1) and Zweirad-Stadler.de (79.9) – a lead of just 0.7 and 0.9 points respectively, but clear proof that our uncompromising commitment to quality is paying off.
What's more interesting to us than the overall figure, though, is the detail: in four of the seven individual categories, Bobshop is right at the top – in range, customer service, website/app and shipping & returns. These are exactly the points where you come into direct contact with us when shopping with us. On average across all 14 rated shops, customer service scores 77.5 points – we achieve 82.4, almost 5 points more. Overall, too, our 80.8 points are noticeably above the industry average of 78.1.
The overall ranking at a glance
Points on a scale of 0 to 100, each with the ranking in the individual category (in brackets).
| Rank | Online shop | Overall* | Price-performance (20%) | Range (15%) | Customer service (15%) | Website/app (15%) | Shipping & returns (15%) | Order & payment (10%) | Recommendation (10%) |
|---|
← swipe for more shops →
*Points on a scale of 0 to 100. Rounding up or down may result in rounding differences, which have no effect on the overall result. Different rankings despite identical scores are caused by differences in the decimal places. The "Overall" value is calculated from the mean of all votes, including consumer opinions for other companies that are not shown individually due to too few votes.
© 2026 DISQ – Deutsches Institut für Service-Qualität GmbH
And what about the price-performance ratio?
In the most heavily weighted criterion at 20%, the price-performance ratio, Bobshop ranks 6th out of 14 – and that's no coincidence. We deliberately don't focus on rock-bottom prices, but on a range of established brands such as Q36.5, Castelli, Assos, Scott, Gobik and MAAP, which impress with quality, fit and technical innovation. So that you can still save, we offer you several ways to do so:
- Set deals with a price advantage of typically 8% compared to buying items individually – including current new arrivals
- Bobstar membership with an 8% instant discount plus 2% Bobcash cashback on every order
- Our newsletter subscription with changing promotions and discounts that aren't visible in the shop itself
- The sale category with a wide range of discounted cycling apparel and accessories
This victory belongs to you!
Without your loyalty, your orders and your honest feedback over the past months, we wouldn't be here today. This ranking is just as much yours as it is ours. But we're not resting on this success – we're taking it as extra motivation to get a little better for you every day.
