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AGU grew from a wholesaler into a clothing maker, and the focus came from the country: in the Netherlands, people ride in wind and rain, not just in the sun.

Rain protection as the origin

AGU became known for its rain suit. It won a competition run by the Dutch Ministry of Transport in the 1970s and sold more than a million units.

AGU in our range

At Bobshop, you will find team clothing from AGU.