Born in Scotland - Ridden Worldwide!

Endura was founded in Edinburgh, Scotland, in 1992 by Jim McFarlane, an enthusiastic triathlete. Top-of-the-range quality, best materials and workmanship is what Endura has always stood for.

At Endura it was quickly realized that the benchmarks for cycling apparel in terms of quality could only be met, if the entire production process was kept in house. This is why from an early stage on, the entire production took place under one roof. The first collection consisted of bike shorts, MTB jerseys and cycling tights that made the brand known among mountainbikers practically over night.  

Since then, Endura has cast its net abroad and is now distributing its mountainbike and road apparel internationally. Different product awards, among them the Eurobike Design Award for cycling clothing, speak for themselves. 

Endura cycling clothing usually is plain in its design, however it features even more technological sophistication. Wind shield, breathability, flatlock seams, high degree of comfort and many more features are convincing for both, mountainbikers and road bikers. 

At Bobshop you will find the latest collection by Endura: cycling jerseys, cycling shorts and tights, MTB shorts, MTB shirts, cycling socks and more.