Skip to main content Skip to search Skip to main navigation
Go to homepage

CLIF Bar is an energy bar brand from California. The bars are made for longer efforts, where solid food is tolerated better than liquid energy.

Where the bars come from

Gary Erickson developed the first bar in the early 1990s. On a long day tour, the products common at the time no longer tasted good to him. The bar officially launched in 1992, named after Erickson's father, Clifford. The company is based in Emeryville, California, and has belonged to Mondelez International since 2022.

What the bars are good for

The recipes are based on rolled oats and are designed for longer efforts. On the bike, that means base fueling on tours and in long training rides. The bars combine well with other energy food for the more intense sections.

Pro tip: Solid bars take time. Plan them for calmer sections rather than right before a hard climb or push.