Assos: Premium quality from the alpine country!
The Swiss manufacturer of premium cycling clothing and accessories stands for highest possible quality and innovation. It is for some reason that Pro-teams such as BMC are supplied by this traditional brand.
It all began in 1976 when Toni Maier Moussa developed a bicycle frame completely made from carbon, an absolute innovation at that time. It wasn't long before the clever founder of the business came up with his next idea: the first completely elastic Lycra cycling trousers. This product's success shifted the company focus towards the manufacturing of high quality cycling clothing.
The next masterpiece was the development of the first elastic seat pad. This was when the company became the vanguard in terms of cycling fashion. Cyclists are the ones to derive the benefits from these products. Apart from cycling trousers with elastic seat pads, cycling jerseys and bodysuits are also part of the product range. Exquisite materials and high end finish guarantee optimum functionality without having to compomise comfort.
Discover here cycling clothing by Assos!