LIV: Made by women for women

LIV – The Sister Brand of Giant: For Women in Cycling

Founded in 2008 by Bonnie Tu, Liv emerged from the desire to inspire more women to take up cycling. When she couldn’t find suitable cycling gear for herself, it became clear that there was a gap in the market. The fit and functionality of conventional products didn’t meet the needs of many women. Thus, Liv was born – a brand specializing in the female body and its unique requirements in cycling.

A Brand by Women, for Women

Liv is more than just a name. It’s a brand led by women to meet the specific needs of female cyclists – from beginners to professionals. Whether helmets, jerseys, shorts, or socks, Liv offers everything women need for an optimal cycling experience.

What Makes Liv Special?

• Pioneering: Liv is the first company to focus exclusively on cycling apparel for women.
• Perfect Fit: Each product is tailored to the female body for maximum comfort and performance.
• Focus on Women: 100% of Liv's resources go into developing products for women.
• Stylish Design: Modern and elegant designs that are not only functional but also look good.
• Optimal Padding: Strategically placed padding ensures a comfortable ride, even on long distances.
• Comfortable Fabrics: High-quality, breathable materials guarantee a comfortable fit, even during intense training sessions.

High-Quality Women’s Clothing and Accessories

As part of the globally renowned bicycle manufacturer Giant, Liv places great importance on top-quality products. Liv's bikes are not only designed to fit women’s bodies with adapted frames and handlebars, but their clothing and accessories are also carefully crafted. Every product undergoes rigorous testing to offer women the best cycling experience possible. This dedication to women is at the heart of the Liv brand.

Partnerships and Commitment in Professional Cycling

Liv works closely with professional teams such as Liv Factory Racing, Liv Racing Collective, and Liv Alula Jayco. These collaborations allow the brand to continuously test and improve their products with top female athletes. The resulting quality and performance make Liv the top choice for women who want to get the most out of their cycling gear.

Support and Empowerment for Women in Cycling

Liv is not just a manufacturer but also a brand with a mission: to empower women in cycling. Through specialized programs, training, and events, Liv gives women the opportunity to develop their skills and foster their passion for cycling. Additionally, Liv regularly participates in women-specific events like the Tour de France Femmes to make women visible in the sport and celebrate their achievements.