bike o' bello: the new exclusive Premium Road Bike brand
The exclusive bike o' bello cycling clothing combines stylish design with state-of-the-art technology and is aimed at demanding racing cyclists and gravel bikers. Every item in our collection is technically sophisticated and made from high-quality materials that guarantee optimum comfort, durability and performance. Whether on tarmac or gravel paths - with bike o' bello you are always perfectly equipped and set fashionable accents at the same time. Experience the difference and ride to the top with us.
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About bike o' bello – Cycling apparel born of passion
At bike o' bello, cycling isn't a sales strategy — it has been a lived conviction since 1983. What began as a small mail-order catalogue for ambitious cyclists is today, with Bobshop, one of Europe's leading online shops for cycling apparel. For more than four decades we have sold, worn, tested and reviewed jerseys, trousers and cycling gear from the world's best-known brands — Assos, Castelli, Gore, Santini, Nalini and many more. We know what makes good cycling apparel: not the label, but the fabric, the cut, the chamois, the fit after many hours in the saddle.
The bike o' bello Collection has grown out of this wealth of experience. No compromises to suit margin calculations, no inflated prices for embossed brand logos — instead, proven and high-quality fabrics and chamois pads of Italian manufacture, which we know and value from years of cooperation with European producers. Cycling apparel that delivers on its promise: during road bike training, on a gravel tour, on a ride out with friends and on an all-day stage. Cycling apparel that easily holds its own against the top brands in quality and style, but is priced well below them.
The collection is divided into five clearly defined lines — Al Gusto, Conquistador, Crono, Impulso and Stile — and thus covers the entire spectrum of cycling: from the colourful mix-and-match outfit for the social ride to compressive race kit for performance-oriented road cyclists. Each line has been developed with a specific riding style and a specific target group in mind, not out of an obligation to fill out a collection, but as an answer to what our customers have been asking us for decades: what would you wear yourselves?
