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Fast Delivery
Order before 2 PM and we will ship your items the same day. (Monday-Friday CET, bank holidays excluded)!
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30 Days Return Period
You have 30 days to return unused articles!
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Who we are

Passion for Cycling Sports

Bobshop looks back on many years of experience in and passion for cycling sports. Founded in 1983 with the aim of making high-quality cycling clothing by the leading brands available to a large group of ambitious cyclists, today we ship merchandise to more than 120 countries!


Meanwhile more than 12,000 articles make us the leading online shop for cycling clothing and cycling accessories. We have the right equipment for any cycling discipline and for any weather conditions. Whether road biking, MTB, cyclocross, trekking or triathlon, with us you will find a large variety to choose from. For fans of cycling Pro-Teams we offer the largest selection of Pro-Team clothing worldwide.


Experience & Competency

To us cycling sports is more than just business, it is at the same time hobby and life style! Our staff members are passionate cyclists and athletes themselves who will at any time answer your questions concerning our articles with competent knowledge.


Thanks to our decades of experience in the mail-order business you can be sure your desired articles are delivered quickly and without any problems. Orders placed before 2:00 PM will be shipped the same day, additionally we only work together with renowned service providers who guarantee a quick delivery – no matter where on earth you are!


Product Range & Service

We look back on years of trustful cooperation with our suppliers and producers. Usually we get to see new collections before all other dealers so we can start the entire process of procurement earlier. The benefit for you as a Bobshop customer is that you can be one of the first to rummage through and order new articles.


We sell high-quality products only, produced by the best brands worldwide. Apart from top quality we also focus on top service: competent advice, quick shipping, and easy return and conversion procedures are a matter of course!


Customer Evaluations & Awards

In the fast-moving world of e-commerce it is important to be on the ball. With our state-of-the-art online shop, meanwhile online in 7 languages, we are able to convince more and more customers worldwide. Quick procedures, a good overview on categories, and a secure handling of customer and payment data complete your shopping experience at Bobshop.


Countless customer opinions on Trusted Shops honour our daily work – to us positive customer feedback is the greatest praise!


In a large-scale customer survey in 2016 by the Deutsches Institut für Service-Qualität (German Institute for the Quality of Services) and the news broadcasting station ntv we were rated Germany’s best Online Shop for cycling and accessories. An award we are really proud of since we were nominated and elected exclusively by online customers.


Company history

Everyone starts from scratch

In 1983, Bike o' bello is founded as a mail-order company. Small brochures with a rather limited range of cycling clothing are enclosed in specialist journals. Soon, these brochures become small catalogues, increasing in volume, and the range of products rapidly extends.


With large steps towards the future

In 1992, Bike o' bello moves into the new office and logistics building with more than 2,000 m², located in St.Leon-Rot. Several specialist shops are opened to be able to even better serve the quickly growing group of customers. At this developmental stage, the already existing business segment of cyclist and triathlete clothing for teams and associations is very successfully expanded.


A pioneer in online shopping

As soon as 1997, Bike o' bello goes online via the web portal (bob being the acronym of "bike o' bello"). While numerous large companies are still discussing the advantages of this distribution channel, Bike o' bello is already initiating a new phase of expansion. The ever growing product range is extended by cycling accessories and products are sold successfully online. An overwhelming success that leads to a rapid growth of the company.


European leading specialist mail order and online company for cycling clothing and accessories

Thanks to competency in service, strict orientation towards the customer, innovative attitude and first class product quality, we are today the leading European specialist mail order and online company for cycling clothing and accessories. Through both, online business and "conventional" catalogue, we offer our clients great value: our online shop is now available in 7 different languages thus reaching cyclists worldwide. The bike o' bello catalogue currently comprises 180 pages and is issued twice a year (Spring/Summer and Autumn/Winter). In our warehouse, more than 150,000 articles are kept in stock and, thanks to our state-of-the-art mail order logistics, we guarantee quick and smooth order processing.


Everything for our customers

Competence in service, orientation towards our customers, innovativeness and product quality will remain our driving forces for the future. Optimal implementation and consistent further development of our concept, maintaining customer satisfaction at the core of this concept, will remain our daily challenge in the future.



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10% extra savings on every purchase
8% direct discount (except for sets & articles on sale) plus 2% cashback bonus​
Access to novelties prior to anyone else!
Priority service
Extra fast shipping with all orders!
Exclusive vouchers
Exclusive Bobstar vouchers in addition to the discount!