The name Sugoi is Japanese and means "incredible". It represents the founders' aim to produce clothes of an incredible quality for endurance sports. The initial product range merely consisted of simple bike shorts; today, the it comprises numerous highly functional and technologically advanced pieces of clothing and accessories, such as functional underwear, jackets, shorts, socks or caps.
Since 2011, the Liquigas-Cannondale pro team has been trusting this American brand, and has all its team equipment manufactured by Sugoi.
At Bobshop, you will non only find the Liquigas-Cannondale team wear but also a large selection from Sugoi's collection: cycling jerseys, cycling shorts and tights, jackets, arm warmers, leg warmers, knee warmers, triathlon wear, cycling socks, bib shorts and tight, etc.