The art of movement: Primapelle Collection & Primapelle x Tadej Pogačar
Cycling apparel has long been more than just protection from the wind and weather. It is an expression of style, technology, and sporting identity. With its Primapelle collection, Italian brand PISSEI has made a statement for ambitious cyclists—and with the Primapelle x Tadej Pogačar Capsule Collection, it has created a tribute to one of the greatest champions of our time: Tadej Pogačar. These collections stand for passion, precision, character, and a feeling for the extraordinary on two wheels.
The Primapelle collection: premium cycling apparel
Primapelle combines Italian craftsmanship with natural design and technical excellence. The line is aimed at demanding cyclists who expect performance – and don't want to compromise on their own personal style.
Materials and technology
The collection uses the latest materials and innovative manufacturing techniques: the jerseys are made from a single piece of fabric and are therefore almost completely seamless. With only the sides sewn together, the material fits the body like a second skin – aerodynamic, comfortable, and stylish.
Highlights of the collection
The color palette of the “Mad for Tones” line offers fashion freedom: subtle pastel shades that can be combined to suit any style. The matching bib shorts are deliberately understated, can be combined with any jersey in the series and offer maximum functionality. They impress with their neutral designs and integrated high-end chamois, so you don't have to compromise on comfort even on longer rides.
Primapelle x Tadej Pogačar: When style meets world class
Who is Tadej Pogačar?
Tadej Pogačar, born in 1998, is more than a three-time Tour de France winner. In the year of the 2024 Capsule Collection alone, HIS year, he won the Giro d'Italia, the road race at the Road World Championships, and numerous monuments. He represents a new generation in cycling: incredibly passionate, competitive like no other, yet always stylish and human. His emotional charisma, combined with tactical finesse and athletic excellence, makes him an icon, or the “King of the Peloton” as the media calls him.
Creation of the collection
The Primapelle x Tadej Pogačar Capsule Collection, created in collaboration with PISSEI, is a personal tribute to the most outstanding moments of 2024 – a year marked by Pogačar's impressive victories. Together, a limited edition line has been created that pays tribute to his extraordinary athletic achievements!
Exclusive elements of this capsule collection
The centerpiece of the collection: The jersey, whose front features a hand-drawn sketch of the 2024 Tour de France victory – Pogačar bowing to the crowd after completing the final stage, as well as other drawings of his best moments of the year, capture his athletic character and widespread attention. Whether it's a dynamic victory pose or the emotional scene in which he gives his water bottle to a young fan at the side of the track, the capsule collection shows a talented athlete who proves to everyone that you can achieve a lot with passion and determination.
The matching bib shorts elegantly reflect this style. Made from highly compressive material, they provide muscle support during long stages. The thin straps and integrated TruFlo ultra padding ensure maximum comfort, while the subtle logo on the leg creates a perfect interplay with the jersey.
Comfort and performance compared
Both collections are united by their commitment to the highest quality, optimal fit, and noticeable comfort. While the Primapelle line offers more design freedom and color combinations, the Pogačar edition captivates with its emotional depth, storytelling, and exclusive character. For everyone who wants to make a statement in both sports and style.
Conclusion
Both Primapelle collections are an expression of an attitude: passion, precision, and aesthetics. With the emotional Tadej Pogačar edition and the versatile “Mad for tones” collection, PISSEI offers two lines that combine performance and style at the highest level.
Get inspired at BOBSHOP and mix and match your new favorites or show off your extraordinary passion with the jerseys from the capsule collection. Whether you're chasing the next stage or celebrating your own style on the bike, with Primapelle you'll be sitting in the saddle in style.
