The bike o' bello Collection: 5 Lines for Every Cycling Style – An Overview

The bike o' bello Collection is Bobshop's premium own-brand cycling apparel — developed for cyclists who want top-brand quality without the corresponding price tag. Five clearly defined lines cover road bike training, gravel adventures, and competitive sport, direct from the manufacturer to the end customer. Anyone familiar with Assos, Castelli, Nalini, or Gore will immediately recognize the quality of the materials, cuts, and padding — and the price difference of around 20–30% as well.

What sets the bike o' bello Collection apart from other own brands

Many own brands are re-labelled goods with no distinctive concept...

Al Gusto: Sporty Mix-&-Match Cycling Apparel for Everyday Training

Al Gusto is the sporty collection for fashion-conscious cyclists — and at the same time the most versatile. The concept: jerseys and shorts in solid fashion colors that can be mixed and matched at will. The color palette currently spans over ten options, from classic black and light blue to bold seasonal colors.

Short-Sleeve Jersey Al Gusto – 89,95 €

The Short-Sleeve Jersey Al Gusto has a sporty cut and delivers excellent breathability. Three rear pockets, laser-cut sleeves — everything a solid training jersey needs. At 89,95 €, the cycling jersey is significantly cheaper than comparable models from top brands, which charge 120–150 € for similar features.

Bib Shorts Al Gusto – 109,95 €

The Bib Shorts Al Gusto are made from elastic, muscle-supporting Thunderbike-Power Lycra (UPF 50+) and feature the Dolomiti Longarone pad — a tried-and-tested touring pad of Italian manufacture with two layers and varying densities for reliable saddle comfort on medium to long rides. Flat seams prevent pressure points, and the mesh back panel of the bib straps ensures air circulation.

The Kit: coordinated style at a discounted price

Those who order jersey and shorts together benefit from the bike o' bello kit offer: Al Gusto Kit 182,95 € instead of 199,90 € — that's 8% saved compared to buying individually. The kits come pre-configured in coordinated color combinations so that jersey and shorts always match. For newcomers it's the simplest choice: pick once, look great. Best for: sporty, fashion-conscious cyclists who enjoy playing with colors and value a personal look.

Best for: sporty, fashion-conscious cyclists who enjoy playing with colors and value a personal look.

Conquistador: Practical and Nature-Inspired Gravel Apparel for Men

Conquistador is the gravel line — purpose-built for gravel roads, forest tracks, and multi-hour off-road excursions. Earthy colors and robust materials define the aesthetic: no flashy road-racing look, but designs that suit the terrain.

The short-sleeve jersey Conquistador Cerro, for example, features 4 pockets and costs 79,95 €. The Bib Shorts Conquistador Sentiero are made from abrasion-resistant Thunderbike-Power Lycra and offer four mesh pockets (two at the back, two on the leg) for energy gels and bars — a detail absent from pure road cycling shorts. The TMF Gopresia SK pad is made from highly breathable airmesh foams. It is shock-absorbing, lightweight, and ideal for long tours at higher body temperatures. The Conquistador Kit: 182,95 € instead of 199,90 € (or 201,95 instead of 219,90 € depending on jersey model).

Best for: gravel enthusiasts who want rugged, practical gear combined with wearing comfort, in a nature-inspired look.

Crono: The Line for Ambitious Road Cyclists and Full-Day Rides

Crono is the line for performance-oriented cyclists and high standards: more refined design, a slimmer cut, and the highest material quality. The line was purpose-built for ambitious road cyclists who regularly tackle long day rides or even multi-day stages.

Short-sleeve jerseys in various models and designs

Tonal, understated, or retro — the high-tech short-sleeve jerseys of the Crono line are available in various designs and cost between 99,95 € and 119,95 €. They feature an aerodynamic cut and are a perfect complement to the Lupo shorts.

Bib Shorts Lupo – the premium shorts

The Lupo shorts are the centerpiece of the Crono line — and the most premium shorts in the entire bike o' bello Collection. Comparable brand shorts from Assos, Castelli, or Nalini cost 180–220 €; the Lupo comes in considerably lower at 149,95 €.

Material: highly elastic, compressive Pantaciclo-Lycra (190 g/m²) with an ultra-soft, matte surface for optimal muscle support and an outstanding wearing feel. The TMF Top Skyve 120 pad is the collection's high-end pad: perforated memory foam, strongly shock-absorbing, antibacterial, and highly breathable. Carbon fibres in the surface act as antistatic and heat-regulating agents — the pad adapts perfectly to the body and movement and keeps its promises even after six or more hours in the saddle. Laser-cut leg openings without silicone and two small rear pockets complete the package.

Crono Kit: 228,95 € instead of 249,90 € or 247,95 instead of 269,90 €. (depending on jersey model)

Best for: cyclists who cover many kilometers per year and regularly ride long stages or races, and who know that compression and a high-end pad make all the difference.

Impulso: Lightweight Summer Kit for Ambitious Training

Impulso is the summer line for performance-oriented cyclists who want maximum ventilation and minimum weight in warm temperatures from around 20 °C. The various short-sleeve jerseys in the Impulso line cost 99,95 €. They impress with modern prints and an aerodynamic cut.

The Impulso line is paired with the Bib Shorts Livello (119,95 €). The Livello bib shorts are made from highly elastic, compressive Cobra 40 Power Lycra (215 g/m²) with a matte surface — a denser, more compressive fabric than the Thunderbike-Lycra of the Al Gusto and Conquistador lines. The TMF Attack SK pad has four layers, varying densities with memory function, and a high-impact zone; carbon fibres act as antistatic and heat-regulating agents. A pro-level shorts at a surprisingly low price. Impulso Kit: 201,95 € instead of 219,90 €.

Best for: road cyclists who make the most of summer and value compressive shorts with a high-performance pad.

Stile: Bold Statement Designs for Everyday Training

Stile is the printed counterpart to Al Gusto — equally sporty, same fit, same shorts models. The difference lies in the jersey: Stile jerseys come in eye-catching print designs for cyclists who like to be noticed on group rides and consciously use their kit as a statement. The shorts from the Al Gusto line (Dolomiti Longarone pad, 109,95 €) are paired directly with the Stile jerseys — a concept that simplifies selection and keeps the range streamlined. Stile Kit: 182,95 € instead of 199,90 €.

Best for: cyclists who want to stand out with an expressive printed jersey.

Anne's Take

Own-brand collections from retailers often promise a lot and deliver little — the name sounds good, but behind it lies cheap standard goods. With bike o' bello it's different. A retailer who has carried the best brands in the cycling world for decades develops a clear sense of what quality truly means. That is reflected in the collection: tried-and-tested pads of Italian manufacture, cuts tailored to the body, riding position, and movement, and a line structure that addresses real cycling styles rather than simply offering design variations.

A direct price comparison with other top brands clearly favors bike o' bello. For a top-tier shorts with a high-end pad, other brands easily charge 180–220 € — the comparable Lupo Bib Shorts from the bike o' bello Collection comes in significantly below that. Buying a kit saves a further 8% compared to individual purchases. Cyclists of every performance level will find high-quality cycling apparel at very attractive prices in the bike o' bello collection lines.

Bottom line: bike o' bello is an honest, first-class collection at a modest price. The quality is comparable to that of top brands, thanks to premium materials and precise fits. Anyone who knows and trusts Bobshop won't be disappointed here!

→ Discover the bike o' bello Collection at Bobshop now